Keyword Research is a first step of On Page optimization, when you are planning to implement search engine optimization strategy for any website. Your effort is worthless without doing proper keyword research for your content and category of website. If you don’t do proper keyword research you may end up having wasted your efforts. If you are sure about keywords you want to target for organic SEO, take a brief step back to create a list of keyword phrases.

There are few areas which need to be considering while you go for keyword research

1. Relevancy - Is that Keywords relevance to your website content?
2. Search Volume - Are people even searching for this keyword?
3. Competition - How competitive these phrases are?
4. Geography – Take care of geographic location

How to start with keyword research for Organic SEO optimization?

First thing is need to create a list of relevant keyword phrases which require little brainstorming. Enlist all keyword phrases which are comply mentioned areas. You can get plenty of niche keywords by studying Meta tags of your competitor’s websites. You can check their web pages and back links anchor text to get more useful keywords.

After you have exhausted your thoughts, move to keyword research tool. There are many keyword research tools available to choose from, Google adwords tool is one of the most popular tools for keyword research. There are many other keyword research tools like Word Tracker, keyword digger, overture etc; you can go for it as per your convenience. It’s importance to note that no tool will give you 100% accurate result for your phrases.

Once you have opened up a keyword research tool, Start entering your keyword and note down their search frequency. Tool will also show more search result nearest your search term. Google adwords tool offer keyword research by just entering your url in keyword tool. Now it’s time to short out your list because you have very exhaustive list of potential phrases, so check the competition of the phrases. Lower the competition, easier to achieve ranking for search engine. But one thing is that less competition less search count as a result you won’t get too much traffic through those phrases.

For organic SEO it is advisable to focus on primary phrases that best suit your website content. You can target somewhat limited phrases for your website in organic SEO depending on the size and number of web pages on your website. But you must take care of geographic location and geographic market while working on keyword research for any website.

Keyword Research is the ground work for the on page optimization campaign, without keyword research you’ll be flying blind with no clear direction. Take some time to search and determine whether the dream phrases you have in your mind is worthwhile or not.

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