Once you start optimization of any website, keyword research is the main base to get relevant traffic though search engine optimization. Start keyword research and choose best relevant keywords for your website, make group of related keywords. Concentrate on two to five keywords/phrases per page. Try to combine them into one title phrase which will mean something to the user when they read it in the search engine results pages.

For example if you are selling a web development service the common searches are these four:

web development
web developer
web site development
website development

The unique words in this case are; web,site, development, Developer, site and website.
You can combine these 5 words into two phrases like this:

website developer
web site development

Now you need to combine these two phrases into a title. Since the four most searched terms are very competitive you would want to target, so if your were based in London you would combine them like this:

“WebSite Development by London Web site developer” is the perfect title to target mentioned four keywords. you can target 2 another less competitive keywords related to website development in meta description.

Then use the four common search terms two or three times each on the page in 300 words of good quality text. Combination of these keyword phase will help a lot to boost search ranking for your web development related sites.

Hope that gives you an idea of the process

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