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Home » PPC Management, Tech News

Google referrer string and search engine rankings data

Submitted by on Wednesday, 15 April 2009No Comment
Google Search Queries

I have just reviewed few visitors on my blog who came from Google search engine, I was curious to see the referral link as it was different from normal Google referral link which start with http://www.google.com/search?hl. I have searched on Google and found that Google have introduced new referrer string to track the visitors behaviors precisely.

Here is the snippet from Google bog:

Starting this week, you may start seeing a new referring URL format for visitors coming from Google search result pages. Up to now, the usual referrer for clicks on search results for the term “flowers”, for example, would be something like this:

http://www.google.com/search?hl=en&q=flowers&btnG=Google+Search

Now you will start seeing some referrer strings that look like this:

http://www.google.com/url?sa=t&source=web&ct=res&cd=7&url=http%3A%2F%2Fwww.example.com%2Fmypage.htm&ei=0SjdSa-1N5O8M_qW8dQN&rct=j&q=flowers&usg=AFQjCNHJXSUh7Vw7oubPaO3tZOzz-F-u_w&sig2=X8uCFh6IoPtnwmvGMULQfw

It is still a big question about parameter passed in this url and what the meaning of such parameter? I will keep posting the updates as soon as I get the answers.

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