As a B2B company, Facebook presents great opportunities to reach your clients in a more personal way than traditional feedback forms and thank you cards. B2B companies have a larger presence on Facebook than B2C and 41% of B2B companies are acquiring new customers through Facebook (Source: Hubspot, State of Inbound Marketing Report, 2011). So, [...]

By now, every internet savvy person who loves social networking and photo sharing must be aware of Instagram. There are two things that have shocked the social networking and photo sharing community. First is that Facebook bought Instagram for a hefty price of almost $1 billion in stock and in cash. Second is the obscurity [...]

Social media has, for better or worse, infiltrated just about every corner of our world. Because of that, it’s becoming an increasingly used tool by therapists and counselors to not only help their patients through their issues, but to keep track of them and provide encouragement even when they’re not meeting face to face with [...]

Businesses use conventional media, television, and newspapers to advertise their goods or services to the public. To reach a large audience, companies pay to post their ads to run during popular television programs or in national newspapers. Small town business owners usually gear their ads toward a more localized audience. With the soaring popularity of [...]

Once upon a time, charity work was done by enthusiastic volunteers diligently licking stamps, bracing themselves for cold calling and attempting to swell their numbers through canvassing. Throughout all this however, charities knew that there were millions of people who would passionately fight for their cause—if only they could reach the citizens of Sydney, Port [...]