Facebook is the largest social networking site which is accessed by millions of people around the world. People use it every day to share information and to chat with friends. It has developed into a platform that provides ample opportunity for businesses. The Facebook Fan Page is the modern way of interacting with fans. Facebook [...]

Social signals have always been linked with Search Engine Optimization (SEO) in one way or another. There has been a strong debate for years if the future of SEO depends on social signals. However, the recent introduction of Google+ has brought in more people speaking for the motion. By this we mean, experts have started [...]

Before the age of social media, people had to rely on a company’s website to get information directly. Websites, though, are static, professional and ultimately designed to function as sales machines. When social media accounts for businesses stared to gain traction, this completely changed the potential learning experiences people can have when getting to know an [...]

As a B2B company, Facebook presents great opportunities to reach your clients in a more personal way than traditional feedback forms and thank you cards. B2B companies have a larger presence on Facebook than B2C and 41% of B2B companies are acquiring new customers through Facebook (Source: Hubspot, State of Inbound Marketing Report, 2011). So, [...]

By now, every internet savvy person who loves social networking and photo sharing must be aware of Instagram. There are two things that have shocked the social networking and photo sharing community. First is that Facebook bought Instagram for a hefty price of almost $1 billion in stock and in cash. Second is the obscurity [...]