E-Learning & Technology Information

After long time I am writing article to be post here, earlier I have promised to write article regarding to PR passing and where to use ‘rel’ attribute. Before starting I will emphasize on do-follow and no-follow attribute. Do-follow attributes stat that crawlers can follow the link and can pass the link juice to pointing page. The link which is having do-follow attribute will get all the benefits of link juice in SEO optimization. No-follow attribute is totally opposite to it, which will stop crawler to pass benefit of link juice.

Page rank (PR) distribution and link juice passingAfter experiencing many page rank updates by Google and reviewing many article on leading SEO blogger and SEO service provider, I have conclude you should try to keep minimum outgoing link from your page. Must be thinking why? Let me explain, If your home page having PR5 and there are 10 out going link to internal pages and 2 outgoing link to other sites, than PR will be distributed in all 12 sites. Just imagine if you site having more than 100 dynamic pages, news pages and other pages which are not of your interest to optimize for ranking. And what if your home page having outgoing links to those non important page (here non important means SEO important), your home page pr will be passing to all those pages as well as important pages.

Now if you put no-follow attributes to those non-important pages than? Obviously you will get more benefits to your important pages. My suggestion is to give do-follow tag only those pages which are important for you as Search engine optimization point of view. Put each and every outgoing links by considering this point in you mind. So, linking structure of the website is plays very important role as visitors and crawlers point of view.

This is totally bases on my experience with all sites on which I am working, still suggestion are always welcome from readers point of view. I would like to discuss on this topic with expert. Feel free to post comment of email me here info(@)eltalearning.com

I have already discussed about Google page rank updates and it’s significant in search engine optimization here in Google PR updates article. Here I will share very effective linking technique that will help you to understand the following topics related to Google page rank and Search engine optimization.

• Best internal linking structure for any website
• How to use no-follow, do-follow attributes
• How to make linking structure that best suited for crawler and helps to get maximum benefits of Google PR passing.

Internal and external linking structure plays an important role in search engine optimization. That is the base for any website in navigation and web crawler compatibility. By reading above topic you must be thinking what is new in that? But if you implement those techniques effectively, I am sure all the pages of your website will get maximum benefit in Search engine optimization.

How to create best internal linking structure for any website?

All people having their own techniques, I have observed that many experienced SEO are not taking internal linking seriously. But it is very important part of onsite optimization.

We can define best internal linking structure as…. The linking structure which help crawlers and visitors to visit your whole site with minimum time span without any hurdles. Before starting internal linking, create one tree structure which contains all important pages of your website. Here is one example…

Let’s say your site having 3 categories called…

• web design - A
• web development - B
• search engine optimization - C

Here each category will further divide into different posts or pages

Category A : Web design can be categorized into graphics design (post 1), logo design (post 2), web 2.0 design (post 3)

Category B: Web development can be categorized into php web development, asp.net development, jsp and servlet web development respectively into different posts.

Category C: Search engine optimization can be categorized into onsite optimization, off site optimization, Link building services respectively in to different posts.

Kindly observe the linking structure given in this image; here all pages are interlinked by another page. Main benefit of this structure is, once crawler comes to your home page it will reach to all the pages by internal linking. This is best practice for any website developer and SEO to follow. Once need to take care of internal looping for linking that will increase crawler load time due to internal looping

This is how we should create search engine crawler friendly internal linking structure. I repeat, there is not fixing internal linking structure for any website, that may be varies according to number of pages and requirement. I will write next article regarding to do-follow and no-follow attribute and Google page rank passing. Keep visiting my blog for technology news and information. Kindly discuss your views here in comment or mail me your views personally. My email address is info@eltalearning.com

Page rank is one of the essential criteria for SEO to achieve better search engine ranking. There are various discussions going on at various leading forums and SEO blogs about current page rank update in July 2008. SEO expert always dream to increase page rank for the sites on which he/she is working. Google never announced official time for page rank updates but as per my experience I can say that, Google updates page rank usually every 3-4 months. Each updates bring some new hope and prediction for next coming PR updates. It is very difficult to predict the PR; SEO should have following characteristic to predict more precise page rank for websites on which he is working

•  Sound knowledge of PR calculation formula
•  Sound knowledge of linking structure of website
• Sound knowledge of thematic link building techniques
•  Good analytic and strategic knowledge of SEO
•  Sound experience in SEO industry

This is not everything about SEO but there are many more points that affect a lot. Based on page rank updates in July-2008, I have predict some points which will help to get better page rank in next PR updates predicted in October or November 2008.

• Only thematic links will work
• If you are long race horse, never go for mass link building
• Links from relevant content is more helpful
• Of course PR matters of link page from which you are getting back link
• Its easy to get pr3 – pr4 but its very hard to get pr5 and more
• Link baiting will be more helpful

I know that PR is not more important from SERPs point of view but still it is important for website authority and valuation. Never discourage by PR updates as there is always change to improvement. If we did not get good PR, we should create better strategy from the first day and start working on it. I would like to write one though here “Everything will be ok in the end, If it is not ok then it is not the end”. I would like to congratulate webmasters who got good page rank. All the best to those who are not satisfied with the page rank, Hope you will get better page rank in next PR updates.

All webmaster desire to build a website that attracts more visitors. A major source of traffic for websites on the internet is search engines like Google, Yahoo, AltaVista, MSN and other Open directory like DMOZ. Hence, by developing and designing search engine friendly sites, your website will be able to get better search engine rankings and obtain more visitors online.

Web crawler or robots is the program used by major search engine to index pages of websites in their data center. They follow links to web pages and check the relevancy based on their algorithms. They read the content of web pages and record it in their database. When people search for any particular query, they list most relevant web pages in its natural SERPs.

If you want to increase natural search engine rankings, your site must be search engine friendly. To make your website indexed easily, you should not use frames that will confuse search engine robots. Crawlers might even abandon your site due to it. Do not use flash or images to represent important information about your website or products. Search engine crawlers can only read text format on your web pages, if you include your important information in flash that will not be indexed by search engines. As a result you can not achieve rankings for those keywords which are very important for you.

Try to minimize the size of your templates as much as you can, that will help web crawlers to minimize the time to access the pages. When any robots visit your websites it stays for only fraction of time to crawl content. It indexes only that content which is accessed within time. So, it is beneficial to crate small site which can fully indexed by search engines.

SEO technology environment is totally depends on search engine algorithms of leading search engines like Google, Yahoo and Msn. Search engines continuously observe some minor but strategic parameters before giving better search rankings at natural SERPs. Numbers of visitor visiting your website, number of quality back links and best SEO technology environment will help you to get better SEO ranking for your website.

Search engine crawlers thus award laurels to websites who prefer all suitable SEO technology and Search engine friendly environment, rather than just following traditional SEO techniques.  So, the relevant quality back links can hardly put your website in safe hands, rather the continuous SEO effort of external back links, content writing, and balanced internal link can reach you in a safer search engine environment. Never take SEO technology as just a hit and try. Rather simultaneous activities can improve your search engine position.

Basic SEO technology environment will provide you solid defense mechanism which is always on top if belligerent link building can reach you fast to the penalty box of the opponent, Basic SEO defense will also saves you from counter attacks. Thus your radiating SEO defense keeps your website at bay from discrepancies creeping into them in order to retain the painstakingly acquired status. The prowling crawlers are far too intelligent for us and keep on dancing from one time suited search engine algorithm to another for rewarding the most persevering webmasters.

The grandness of internal linking can become tapering, the hard earned external links might not fetch the real value at time. Meta tags may include some additional condition of cross checking. Your SEO optimization activities should make your web portal highly seasoned irrespective of the rotation of revolution of the earth. One should never go as a blind allay, always think as search engine algorithms point of view and give best to your visitors. Better SEO technology environment is beneficial to both, website owners and website visitors.

SEO industry in India is getting hikes day by day, web consultant companies providing web services like web design and web development are also entering in SEO/SEM market. It is predicted that Search engine optimization industry will be on top in next few years. After analyzing the online market in UK, USA, and Canada any one can predict the growth of seo/sem market in Asian countries.  People in European countries having vast awareness and trust in online purchasing with compare to Asian countries, this might be one of the reason why people not preferred online purchasing in India and other Asian countries. But now a days, online industry and online services providers are providing quality services. That will help Indian people to encourage online purchasing of some products like beauty products, technical gadgets, herbal medication and herbal products, books and magazines, software, CDs and VCDs and many more.

If we are considering current population of India, there is a vast exposure for online industry. Once online industries get good exposure, requirement of SEO Expert services will be rise. Mega cities like Ahmedabad, Bangalore, Mumbai, Hyderabad, Gurgao, Delhi etc, are the hubs for SEO Industry. Various SEO Jobs available in such mega cities but it is very difficult for companies to find such experienced SEO expert.

I would like to advise people who are interested to building a career in online marketing and SEO Industry. Keep reading some SEO forums and SEO articles; try to get as much SEO information as you can. I found that people claiming 3+ years of experience are hardly know about dynamic sites optimization. This is very shameful for so called SEO expert. This is the right time to enter in SEO/SEM industry for Indian webmaster and Indian SEO service provider.

SEO Industries are swiftly approaching saturation point in these days. More and more webmasters realize the important of SEO services and involved with this SEO Industry. Due to more SEO competition people associated with SEO are finding difficulties in getting new clients, building quality links etc. these are the basic but important points associated with SEO industries. There are many spammy techniques are popular and some times even effective too, But we should not relay on such SEO techniques, as major search engine algorithms are well developed to track such SEO techniques. As soon as web crawler become smart enough to recognize such spam seo techniques, the particular class of “SEO specialists” propagating such rubbish will find themselves out of their SEO jobs.

So the question is who will survive in SEO industry? What are the ways to gain high profit in tomorrow’s SEO Market? Here are some answers…

Analysis:
We should analyze and monitor the latest search technology and tendencies, then interpolate them and make proper decision on how technology may look in the future. Try to implement such SEO techniques for testing using logic and common sense. Do proper research and make documentation with final conclusion on those seo techniques. This will show us the true answers and help us compete when the time comes to offering ground-breaking SEO services that exploit the new qualities of search engines.

Common sense:
It will describe the core purpose of search engines industry which will remain same. Search Engine Company is always trying to give quality search engine result to their visitors. They used to develop search engine algorithms day by day; we have to think in that way too.

Think like users:
Best way to increase the visibility and search ranking of your websites in leading search engines result is, “think like a users” Because that’s how search engine algorithms developer thinking. They always try to implement their algorithms which give best relevant result of search query.

Study future enhancement:
Search engine algorithms are capable enough to crawls large amount of data of any type. In the future search engine will be also reading JavaScript, CSS, Flash and other things that are invisible to them now. Technically it is possible to read all above things but it requires more complicated algorithms and more bandwidth. But as the technical factors improve, SEs will improve and create new sensations every day, all the more so since they always have to compete with each other.

Relevancy:
Most important part in SEO industry is that search engine algorithms will become capable to analyze website contextually.  Google already giving result based on semantic analysis, synonym analysis and related words will not take long time to get in picture. This will be revolution for whole SEO industry and SEO copywriting industry. Today seo copywriting effectiveness is measured based on keyword density, but tomorrow search result will not give result based on keywords matching but it will be given based on content relevancy and other relevancy factors.

Link Building:
Try to use manual link building seo techniques. Use different anchor text for each directory and link partner. Don’t do mass submission using same anchor text and description. Manual link building, directory and article submission will take more time but it will be more worthy. Manual submission will give better result with compare to automated link building services.

Knowledge enhancement:
Never think that you are SEO or SEM expert and you can do everything, there is always change to improve your SEO techniques. Read forums, fresh article, share your thoughts with experienced SEO. Never hesitate to ask for your SEO doubts.

These are the main SEO analysis points that will help you to enhance your online business visibility. Throw your question and doubt; I will try my best to help you out.

Keyword Research is a first step of On Page optimization, when you are planning to implement search engine optimization strategy for any website. Your effort is worthless without doing proper keyword research for your content and category of website. If you don’t do proper keyword research you may end up having wasted your efforts. If you are sure about keywords you want to target for organic SEO, take a brief step back to create a list of keyword phrases.

There are few areas which need to be considering while you go for keyword research

1. Relevancy - Is that Keywords relevance to your website content?
2. Search Volume - Are people even searching for this keyword?
3. Competition - How competitive these phrases are?
4. Geography – Take care of geographic location

How to start with keyword research for Organic SEO optimization?

First thing is need to create a list of relevant keyword phrases which require little brainstorming. Enlist all keyword phrases which are comply mentioned areas. You can get plenty of niche keywords by studying Meta tags of your competitor’s websites. You can check their web pages and back links anchor text to get more useful keywords.

After you have exhausted your thoughts, move to keyword research tool. There are many keyword research tools available to choose from, Google adwords tool is one of the most popular tools for keyword research. There are many other keyword research tools like Word Tracker, keyword digger, overture etc; you can go for it as per your convenience. It’s importance to note that no tool will give you 100% accurate result for your phrases.

Once you have opened up a keyword research tool, Start entering your keyword and note down their search frequency. Tool will also show more search result nearest your search term. Google adwords tool offer keyword research by just entering your url in keyword tool. Now it’s time to short out your list because you have very exhaustive list of potential phrases, so check the competition of the phrases. Lower the competition, easier to achieve ranking for search engine. But one thing is that less competition less search count as a result you won’t get too much traffic through those phrases.

For organic SEO it is advisable to focus on primary phrases that best suit your website content. You can target somewhat limited phrases for your website in organic SEO depending on the size and number of web pages on your website. But you must take care of geographic location and geographic market while working on keyword research for any website.

Keyword Research is the ground work for the on page optimization campaign, without keyword research you’ll be flying blind with no clear direction. Take some time to search and determine whether the dream phrases you have in your mind is worthwhile or not.

Very important way to boost your search ranking in natural search engine listing is to find out keyword phrases which are most likely to be used by your target customer. Once you finalized with the targeted keywords write your content using those niche keywords. This is called content optimization, which is basic step in Search engine optimization. This guide applies to the text that will be rendered in HTML on a web page because the engines cannot read the text contained within a graphic.

Below are some basic tips for content optimization

Keyword per page: You need to take care of keyword density while working on SEO copywriting. Depending on the page length select three to four keywords which are highly competitive. Create phrases which must be descriptive and should look professional. Replace marketing jargon with keywords that will resonate with your site visitors. Make sure that your keyword density should not exceeded to 8%.

Keywords on home page: List out your keywords by its competition to be target on home page. Focus on generalized keywords having very tough competition and reflect the overall theme of your website.

Page copy length: In SEO “Content is king” major search engines love fresh and descriptive content. Try to write at least 200-250 words of content which is unique and keyword reach. Try to provide quality content which will help more to boost organic search rankings. Broaden your site’s ranking potential by using variations and modifiers of your keywords.

These are the basic but very important point to be kept in mind while working for content optimization. Some people having false impression that onsite optimization is not much helpful, they only believe in link building. But based on my experience I have concluded that onsite optimization is very effective weapon, it can help a lot to get rank for very tough and highly competitive keywords.

SEO techniques are not limited to only 5 but here I will share most effective on site SEO techniques to help SEO newbie. Before start my discussion on SEO techniques I would like to declare that all seo techniques mentioned here are based on my SEO experience. I have implemented all SEO techniques with my web sites and I got best seo result. Here are those five SEO techniques.

1) Keyword Research: Keyword research is the base of organic search engine optimization techniques, as you need to search most important keywords for your website. Try to search for those keywords which bring relevant traffic for your website which help to increase your ROI.
2) Unique title in each page: It is advisable to give unique title to each page, which should contain targeted keywords for that page only. You can give domain name or company name at the end of title. Take care of keyword prominence and proximity while working on title tag optimization.
3) Unique Meta tags writing: You might have read that Meta tags are no more useful but this is my personal experience that Meta description tag is still working fine for major search engines. Try to give unique Meta description tag for each page which describes the page in brief. Try to use targeted keywords but don’t do keyword spamming as it is dangerous for your website.
4) Content optimization: content optimization includes mainly three point 1) keyword density 2) keyword prominency and 3) keyword proximity. Here you have to take care of all three aspect of content optimization. Use your targeted keywords in content by following all three aspects.
5) Internal linking: Internal linking is very useful to get crawl your website pages quickly. If you done proper internal liking than once crawler enter to your single web page it will index all web pages. I will share those techniques in detail soon.

These are the basic but very important SEO techniques which help you to achieve batter search engine ranking for targeted keywords. Currently I am working on detailed explanation of all five SEO techniques. I will publish each search engine optimization techniques very soon.