Google merchant center is working hard to improve their shopping search experience since last couple of months. Recently they announced changes in Google product ads and now they have announced new destination called Shopping that replaces Product advertisement and product search for the feeds targeting the US. The Shopping destination targets your items to both [...]

Isn’t every marketing professional looking for ways and means to increase sales? Loads of marketing strategies are devised almost every day with a single aim of attaining the sales target. To be able to achieve sales target months on end you have to first generate traffic to your website or store. Writing interesting press releases [...]

Out with the old marketing method and in with the new. If you own or manage a small business, you need to know how to market your company online. Although hiring a professional is ideal, not every small business can afford to create a new position that is solely devoted to marketing. Thankfully, there are [...]

In the web marketing and software development industries, offshore outsourcing is a buzzword. Just a decade back, both terms were more or less unheard. Interestingly, these two words in isolation have separate meaning, but when they form a combo called ‘Offshore Outsourcing’, that refers to something newer and something more radical.  The term offshoring usually [...]

You might say social networking is the new black when it comes to driving traffic to a website and building up a customer base. Email marketing provides a powerful tool to keep people interested in your brand. Most companies understand how crucial ecommerce and online advertising is to their growth potential, but learning how to [...]